The United Church is the largest Protestant Christian denomination in Canada, embracing core liberal values of inclusion and acceptance.

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But, over the past decade the number of people attending services has fallen sharply, and those who do continue to attend are increasingly older.

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To introduce The United Church to younger audiences, we created a virtual Wonder Cafe and positioned it as the place for open-minded Canadians to explore spirituality on their own terms.

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We invited people to join the conversation and drove traffic online with social media and web, print and poster advertising. The campaign generated an avalanche of PR and helped breathe new life into the church with its bold and irreverent approach.