top of page
NOW MAGAZINE
Repositioning Now
After 25 years as our city's leading source of information for 'all things Toronto' one thing had become abundantly clear; the readership had shifted from the under 30's urban hipster to late 30's suburban soccer-mom.
Our task was to connect with this older demographic in a way that spoke to their more diverse lifestyle but still in the edgy tone of voice that was synonymous with the NOW Magazine brand.
bottom of page