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Repositioning Now

After 25 years as our city's leading source of information for 'all things Toronto' one thing had become abundantly clear; the readership had shifted from the under 30's urban hipster to late 30's suburban soccer-mom. 

Our task was to connect with this older demographic in a way that spoke to their more diverse lifestyle but still in the edgy tone of voice that was synonymous with the NOW Magazine brand.

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