Launching a New Online Bank

Alterna Bank is a new digital bank dedicated to providing their customers with the good in banking in everything they do, every day: lower transaction fees, higher interest rates on savings and fast, responsive service.


Our challenge was to launch a digital bank with a human voice, underpinning it with the traditional values of its 110-year old sister brand, Alterna Savings. At the same time making them quite distinctive from each other.