SICK KIDS HOSPITAL

Voices From The Heart

Toronto’s Hospital for Sick Children (Sick Kids) is one of the leading paediatric healthcare centres in the world. Its Neonatal Intensive Care Unit caters to the most fragile infants.

The NICU can be intimidating for new parents who feel overwhelmed and uncertain about their role there. Their babies do not have the same opportunities for bonding as typical newborns.

Our task was to help parents understand the essential role they play in their children’s recovery. Messaging emphasized that the lines of communication were critically important.

The concept is now being replicated in hospitals around the country.