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Unscary Banking

In a category that is prone to looking at the world through rose tinted glasses, we helped Alterna Savings treat their customers with the respect they deserve by acknowledging that banking for the majority of people is actually quite scary.

We developed the Unscary Monsters campaign as a way to show people that we understood their fears, across all aspects of their personal finances, but with a smile and some friendly advice we could help them on the road to financial success.

Last year, Alterna Savings grew by over 23%, making it the fastest growing credit union in all of Canada.

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